Bringing transparency to luxury watch trading
The Watch Squad is a data-led luxury watch trading platform based in Dubai. We focus on Rolex, Audemars Piguet, and Patek Philippe.
Most dealers sell stories.
We sell clarity.
Every watch trades within a range. Not a single price. We build our decisions around real transaction data, market depth, and liquidity — not hype, not asking prices, and not dealer narratives.
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What Drives Us
The principles that guide every transaction and relationship we build.
Data Over Stories
We track live market ranges, trends, and volatility. Our decisions are based on real transaction data, not market hype or dealer narratives.
Fair Pricing
We buy and sell as close to true market as possible. No inflated premiums. No fake discounts. If the price doesn't make sense, we don't trade it.
Trust Over Markup
Our margins are tight by design. We optimize for repeat clients, not one-off wins. Trust compounds faster than markup.
Education First
We explain how the market works before we transact. An informed client is a long-term client. No pressure, just knowledge.
The Watch Squad exists to bring transparency, discipline, and professionalism to a market that is often opaque.
Whether you're buying your first luxury watch or managing a collection, we provide the data, expertise, and transparency you need to make informed decisions.
Let's discuss your next timepiece
Whether you're buying, selling, or seeking advice — we're here to help you make informed decisions at true market value.
Available for clients in Dubai, Lebanon, and across the Middle East