About Us

Bringing transparency to luxury watch trading

The Watch Squad is a data-led luxury watch trading platform based in Dubai. We focus on Rolex, Audemars Piguet, and Patek Philippe.

Our Story

Most dealers sell stories.
We sell clarity.

Every watch trades within a range. Not a single price. We build our decisions around real transaction data, market depth, and liquidity — not hype, not asking prices, and not dealer narratives.

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Our Values

What Drives Us

The principles that guide every transaction and relationship we build.

Data Over Stories

We track live market ranges, trends, and volatility. Our decisions are based on real transaction data, not market hype or dealer narratives.

Fair Pricing

We buy and sell as close to true market as possible. No inflated premiums. No fake discounts. If the price doesn't make sense, we don't trade it.

Trust Over Markup

Our margins are tight by design. We optimize for repeat clients, not one-off wins. Trust compounds faster than markup.

Education First

We explain how the market works before we transact. An informed client is a long-term client. No pressure, just knowledge.

Why Choose Us

The Watch Squad exists to bring transparency, discipline, and professionalism to a market that is often opaque.

Whether you're buying your first luxury watch or managing a collection, we provide the data, expertise, and transparency you need to make informed decisions.

Pricing discipline — we trade at true market levels
Data-first approach — every decision backed by real data
Lean margins, high trust — built for repeat clients
Selective inventory — only liquid, high-demand references
Full authentication on every piece
Transparent process from start to finish
Expert advice on timing, value, and liquidity
Serving Dubai, Lebanon, and the Middle East
Ready to Trade?

Let's discuss your next timepiece

Whether you're buying, selling, or seeking advice — we're here to help you make informed decisions at true market value.

Available for clients in Dubai, Lebanon, and across the Middle East